1) What was your vision for Grandma’s Cooking?
Veronica: Barcelona is a very culinary city well known for its markets, renowned chefs and Michelin stars restaurants, and if you turn the TV on, you’ll see Master Chef 24 h a day! Plus the huge amount of visitors that Catalonia receives every year. Grandmas and Grandpas were not included in this equation, and they are the source of the traditional food from Spain and Catalonia!
2) How did this company come to be?
Veronica: with the powerful wish of having elderly people around us, and working hard to make it happen, we are a small but loving company.
3) Whats your fondest memory of Grandma’s Cooking?
Veronica: I love to see people laughing and enjoying themselves as well as our Grandmas.. Once we had a visitor at the table who said to the Grandma: these are the women man like me should have, nowadays women don’t cook anymore! and he touched her leg respectfully, but our Grandma turn red as a tomato and at the end of the workshop she left the kitchen with so much energy and positive thoughts, that you couldn’t believe it. Also there’s a couple who joked that they wanted to exchange the wife for my Grandma! So much love and laugh around during the classes.
4) Why did you want to emphasize the non-profit aspect of your business?
Veronica: Because we have social value like no others!, we CARE about the world and society, we firmly believe in community and sustainability through social impact initiatives.
5) How is your relationship with all the grandmas that work for you?
Veronica: Excellent, we look after them and we work together designing menus, also we give them additional lessons to help them with their cooking classes. We’re constantly meeting and communicating with each other to create. It feels like a huge family.
6) How did you find your grandmas and what were you looking for specifically?
Veronica: We started with finding grandmas through a school and one by one would recommend their friends. Also we would try to meet grandmas on the street and in locations where communities of grandmas like to be, but mostly we have found all of our grandmas by word of mouth. We look for grandmas that are happy and like to be social!
7) What is your favorite part of your job?
Veronica: Cooking with grandmas and reuniting different cultures and generations around the table. Also I enjoy iIntroducing and talking about our project to new people.
8) What do you want people to know about Grandma’s Cooking?
Veronica: That we are a slow social impact enterprise and our social values. We strive to promote empowerment and build a community through traditional gastronomy.
9) What makes Grandma’s Cooking unique?
Veronica: The community we have to offer, We share traditions with our guests and keep an active group of grandmas and grandpas that are wanting to share their knowledge about cooking and ways of life.
10) What is your history with the cooking and food industry?
Veronica: I started giving mexican cooking lessons in 2006
11) Do you have a favorite meal that the Grandma’s prepare?
12) What social responsibilities does Grandma’s Cooking address?
13) What does a normal day as a co-founder look like?
14) Favorite part of a cooking class with Grandma’s Cooking?
15) How long has Grandma’s Cooking been established?
16) Would you consider expanding Grandma’s Cooking to cities outside of Barcelona?
17) Why is Barcelona the perfect city for Grandma’s Cooking?
18) What are your goals for your company?
19) How did you meet your business partner?
20) Funniest or weirdest cooking class experience?